Advertising & Media

All Eyes on You

Life in the spotlight is hard, but it’s worth it. Your advertising or media company faces an impressive array of challenges compared with other industries. You need more powerful hardware, complex integrated software, and substantial client management and organization. What works for other sectors just won’t cut it for you. Fortunately, you have good people backstage. We work hard behind the scenes so you can shine like a star.

Software Integration

Creative advertising people understand the importance of collaboration and communication. It’s important not only for your teams, but also for your software. You may already be using professional services automation, CRMs, and cloud-based file management, but are you getting the most from those systems? Are they working flawlessly and in harmony? Your software stack is an ever-evolving collection of integrated software. Think of it as another team. Much like your human creative teams, it can develop communication problems if you don’t manage it effectively. Are your PSA and CRM platforms giving you their best performance? Are they integrating well with your other software systems, such as invoicing and project management? Do they have easy access to your client information? In short, is everyone on speaking terms? If not, give us a call.

Copperband has experience with a wide variety of easily scalable collaboration products that will help you plan, create, and communicate. We can pull your team together.

Hardware Resources

Working in advertising and media requires horsepower. Photo and video editing, illustration, and recording are all resource-hungry processes. Cloud-based computing is an option, but a well-crafted server of your own might make more sense for your unique needs. Either way, you’re going to need a powerful workstation to push those pixels around. Speed means productivity. You don’t want your artists sitting around while slow or outdated hardware chugs along, but you don’t want to overspend. Finding the right balance takes some legwork. How many different pieces of software need to run at the same time? How large are your client folders? Are you going to be working with video or layer-rich vector images?

Copperband has the experience to assess your needs and compare them with your current hardware and infrastructure, then recommend a winning solution. Partner with us, and we’ll help you pack on muscle where you need it and savings where you don’t.